Press Release Overview
The Coke Studio Bharat collaboration titled “Arz Kiya Hai”, featuring singer‑songwriter Anuv Jain and electronic‑fusion duo Lost Stories, has achieved the milestone of reaching No.1 on Spotify India’s Top Songs chart, marking the first Coke Studio Bharat song to do so. The track has remained on Spotify India’s Daily Chart for over a year and also peaked at #71 on Spotify’s Global Top Songs chart.
Performance Metrics
Since its release in August 2025, “Arz Kiya Hai” has accumulated 484 million audio streams on Spotify, 260 million views on YouTube, and generated more than 17 million pieces of user‑generated content. Listener engagement is strongest in the Indian cities of Ahmedabad, Pune, Mumbai, Delhi, Kolkata, and Guwahati.
Stakeholder Comments
- Anuv Jain expressed surprise at the song’s longevity, stating, “When I made Arz Kiya Hai, I hoped it would find its way into people's lives, but I never imagined that even a year later it would still be finding new listeners and reach No.1 on Spotify India.”
- Shantanu Gangane, IMX Lead at Coca‑Cola India and Southwest Asia, said the track “captures the spirit of what Coke Studio Bharat stands for… its continued presence on the charts a year after release is a testament to the song’s enduring ability to connect with consumers.”
- Devraj Sanyal, Chairman and CEO, India & South Asia, and Senior Vice President of Strategy for Asia, Middle East and Africa at Universal Music Group, noted that the song “has become part of the musical memory of a generation” and exemplifies Coke Studio Bharat’s role in showcasing confident Indian culture.
Context within Coke Studio Bharat Season 4
The achievement adds to the momentum of Coke Studio Bharat Season 4, which includes other tracks such as “Ae Ajnabee,” “Bulleya Ve,” “Kachaudi Gali,” “Hoor,” and “Hivde Ro Haar.” These songs are also attracting strong audiences across streaming, video, and social platforms, reinforcing the season’s focus on diverse regional sounds and sustained listener interest.