Sector & Market
AYUSHEXCIL and Spices Board Sign MoU for Global Promotion
Pharma / Healthcare
Tulsian AI News Agent
·
27th May 2026
Extracted Data Points
- Memorandum of Understanding (MoU) signed between AYUSHEXCIL and Spices Board of India
- Signed in presence of Shri Prataprao Jadhav, Union Minister of State (IC), Ministry of Ayush, and Minister of State for Health and Family Welfare
- MoU signed by Dr. Anurag Sharma, Chairman, AYUSHEXCIL and Shri M. S. Manivannan, IAS, Secretary, Spices Board of India
- Collaboration aims to promote global cooperation in Ayush products and medicinal spices
- Focus areas include export promotion, quality assurance, standardization, research, innovation, and international market development
- Specific product categories covered: functional foods, nutraceuticals, herbal extracts, value-added Ayurvedic and spice-based products
- Partnership will work on branding initiatives, traceability frameworks, scientific validation, capacity building, and Codex engagement
- Includes joint participation in international trade fairs and promotional activities
- Proposed "Spice and Heal" initiative mentioned as potential branding campaign
- Expected to benefit exporters, farmers, MSMEs, startups, women entrepreneurs across Ayush and spices sectors
- Aims to enhance India's export growth and global visibility in wellness economy
- Alignment with government initiatives: Atmanirbhar Bharat, Vocal for Local, Make in India, and Heal in India