BofA Reports 29.1% Private Label Share

Bank of America released its Q1 2026 private label tracker, showing private label now accounts for 29.1% of total food sales.
Refrigerated dough private label share jumped 210 basis points sequentially, while General Mills remains the leading branded competitor in that category.
Snacking nuts and seeds private label share rose 90 bps to ~44%, cutting smaller makers and The Wonderful Co.
Bank of America rates Hershey, Mondelez and Conagra as better positioned, while Campbell Soup, General Mills and Hormel face higher private‑label risk.