The Department of Fertilizers, Government of India, convened a comprehensive review and sensitization meeting on September 22, 2026, at 11:00 AM under the chairmanship of Senior Economic Advisor Shri Kuntal Sensarma to streamline institutional initiatives for the nationwide "Swachhata Hi Seva" Campaign 2026. The campaign is being observed from September 17 to October 2, 2026, with participation from key stakeholders including officers of the Department of Fertilizers, representatives from the Fertilizer Industry Coordination Committee (FICC), and senior management executives, plant heads, and designated Swachhata Nodal Officers from all Fertilizer PSUs, Cooperatives, and Joint Venture/Private Fertilizer Companies.
The meeting focused on evaluating the impact of the initial kick-off phase launched on September 17 and enforcing unified alignment across administrative headquarters, manufacturing plants, and field formations to drive mass public and employee mobilization. The campaign is structured around five core thematic pillars: Swachhata Hi Seva (intensive cleaning and beautification drives), Kabaad Se Kala (creative repurposing of office and industrial waste into functional or artistic installations), Khel & Khel Bhawana (sports meets and fitness challenges), Samvad (interactive seminars on water conservation and sustainable practices), and Gyan Yatra (community awareness marches and rallies).
A critical directive was issued for the national mega-event scheduled for October 1, 2026, under the banner "Ek Din, Ek Ghanta, Ek Saath," requiring all fertilizer entities to ensure 100% workforce participation for one full hour of synchronized cleanliness drive. The Department is conducting periodic 'Safai Audits' to inspect sanitation standards and continues to run the 'Ek Sujaav Swachhata Ki Or' initiative to encourage personnel to submit innovative ideas for workplace hygiene and administrative efficiency.
For real-time digital monitoring and transparency, all participating entities must upload high-resolution photographic evidence, short video documentation, and performance metrics daily onto the dedicated SHS-2026 Portal while maintaining real-time reporting via the official institutional WhatsApp network. All uploaded field metrics will flow into the centralized repository for National-Level Performance Reporting, with comprehensive consolidated dossiers to be submitted by October 7, 2026. The Department emphasized that the success of the Swachhata mission depends on the dedication and active participation of its personnel.