Diageo shares rose nearly 2% after Trump announced removal of U.S. whisky tariffs following King Charles and Queen Camilla’s White House visit.
Trump tweeted he would eliminate tariffs and restrictions on Scottish whisky, saying the royal visit enabled him to act.
The Scotch Whisky Association estimates tariffs cost the sector £4 million weekly, and Diageo had earlier cut distillery output to offset weaker demand.
The 2025 US‑UK trade deal left a 10% baseline whisky tariff, down from the 27.5% rate Trump initially announced.