Don Julio Non-Alcoholic Carbonated Beverage organized a Día de Muertos (Day of the Dead) celebration on October 26, 2026 at the historic Mukesh Mills in Mumbai, India, featuring Mexican‑inspired art installations, music and cultural storytelling. The event, guided by the brand’s “Por Amor” philosophy, included marigold flower pathways, contemporary ofrendas, monarch butterfly motifs, performances by internationally acclaimed DJ Satori, and attendance by celebrities Ananya Panday, Orry, Radhika Madan and Fatima Sana Shaikh, with culinary partners Mezcalita, Japonico and Quinta Cantina providing Mexican cuisine and tequila‑based cocktails. Ruchira Jaitly, Chief Marketing Officer of Diageo India, said the celebration aims to bring Indian audiences closer to the Mexican tradition and will become an annual cultural event in India. This content may not be financially relevant.