Overview

The press release, issued by Novartous Global Private Limited (NGPL) on 22 June 2026, presents a round‑up of emerging Indian brands that are reshaping traditional industries through differentiated offerings, stronger consumer insights and category‑first thinking.

Oral‑Care Innovation – Trusmile Labs

Trusmile Labs announced what it calls India’s first smart AM/PM oral‑care system. The brand has launched two separate formulations: Morning Energy, a fluoride‑based product that provides long‑lasting freshness and enamel support for daytime use, and Night Recovery, a probiotic‑ and xylitol‑rich formulation designed for gentle nighttime brushing and recovery‑focused care. By framing oral care as a structured daily wellness routine, Trusmile aims to shift consumer perception from a one‑size‑fits‑all habit to a preventive health practice.

Food‑Tech Advancement – NGPL

Novartous Global Private Limited (NGPL) highlighted its role as the back‑end technology provider for India’s largest food brands. Using proprietary dry‑milling technology, NGPL has created a commercial‑grade batter premix in powder form that requires only water addition to produce ready‑to‑cook batter. This eliminates the traditional overnight soaking, manual grinding and volatile fermentation steps, removes dependence on skilled batter‑makers, reduces inventory waste from short‑shelf‑life frozen batters, and ensures uniform texture and consistent fermentation across shifts. The solution is positioned for HoReCa operators, cloud‑kitchen networks and large hospitality groups, enabling seamless scalability from single outlets to multi‑city franchise expansions.

Dosa Popularity Data

Data from food‑delivery platforms Swiggy and Zomato for three consecutive years confirm that the dosa has moved beyond a breakfast item to become one of India’s most ordered all‑day dishes, underscoring the growing prominence of South Indian cuisine nationwide.

Emerging Consumer Brands

  • Adorable Bliss – Founded by Akanksha Pandey, the brand offers long‑lasting Eau De Parfum fragrances exclusively for women. Products are sold on Amazon, Myntra, Flipkart and Blinkit, targeting Indian women seeking premium‑scent experiences at affordable prices.
  • RollsKing – A homegrown quick‑service restaurant (QSR) chain built around the Kathi Roll, marketed as a “complete meal‑in‑1”. It operates a dual‑format model of high‑footfall QSR outlets and agile cloud kitchens. The innovation pipeline includes Khameri Wraps, Crispy Shawarmas and Tandoori Tacos. RollsKing processes over 3.5 L orders per month, demonstrating strong demand for convenient, portable meals.
  • Taste Of Sikkim – With outlets in Noida and Gurgaon, the brand brings authentic Himalayan and Northeastern culinary traditions to urban diners, focusing on cultural immersion and lesser‑known regional flavours.
  • Rolling Fresh – Expanding across Bengaluru, Hyderabad and the NCR, this delivery‑first brand offers comfort‑food favourites such as rolls, momos, sliders, beverages and snacks, targeting younger consumers seeking affordable indulgence.
  • Glued Supercharged – An integrated entertainment venue in Noida spanning 32,500 sq ft, featuring seven dedicated Super Zones and more than 100 games and experiences. The centre caters to families, young adults and corporate groups for gaming, celebrations, dining and team‑building activities, reflecting the rise of experience‑led leisure spending.

Market Implications

The round‑up illustrates how emerging Indian brands are leveraging consumer‑centric product design, technology‑enabled operations and multi‑channel distribution (online marketplaces, cloud kitchens, experiential venues) to capture growth in the convenience, authenticity and experiential segments of the Indian economy.

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Disclaimer: The above press release comes to you under an arrangement with NRDPL. PTI takes no editorial responsibility for the same.