Press Release – Family Offices Driving Hospitality Investment in Asia‑Pacific

On 11 September 2026, Questex Asia issued a press release from Hong Kong announcing that hospitality has become the top real‑estate asset class for family‑office capital in the Asia‑Pacific region. The announcement highlights the growing appeal of the sector to private investors and positions the upcoming International Hotel Investment Forum (IHIF) Asia as a dedicated platform for this investor segment.

Knight Frank’s Wealth Report 2025, cited in the release, surveyed 150 family offices and found that 44 % of them plan to increase their exposure to real‑estate over the next 18 months. This data underscores a significant shift in allocation preferences among high‑net‑worth families.

Cody Bradshaw, Group CEO of Hotels at L+R, is quoted saying that family‑office capital represents an “increasingly formidable investor base, with the ability to write cheques across a range of asset classes and geographies, both debt and equity.”

The IHIF Asia conference, scheduled for 16‑18 September 2026 at the Regent in Hong Kong, will bring together more than 500 investors, owners, operators, developers and hospitality brands. A highlighted session titled “Inside Family Office Capital: Decision Frameworks and Deal Strategy” will explore how family offices evaluate deals, deploy capital and influence pricing across the region. The session will be presented by Richard Zen, Founder & Managing Partner of Trivium Asset Management, and moderated by Candice Wu, Co‑Founder of Tigris Family Office. A networking lounge on 17 September will further facilitate interaction among attending family offices and family‑office‑owned property groups.

IB Saravanan, Vice President of Questex Asia, added that there is a “growing influence of family office capital in the Asia‑Pacific hospitality industry,” and that IHIF Asia is creating an exclusive platform for these investors to connect, share insights and explore opportunities.

The release also references Hospitality Investor’s “The Family Office Report 2026 – APAC,” which details where family‑office capital is headed next and is available through an exclusive link.

For media inquiries, Questex Asia has listed Meryl Franzman (mfranzman@questex.com) as the contact person.

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