CSK faced ₹1 crore legal notice from Sun TV for unlicensed Rajinikanth film songs in IPL jersey launch promo.
Sony Music sued Myntra for using 21 songs without a licence, seeking ₹5 crore damages, highlighting heightened label enforcement.
Brands using licensed tracks see 60‑70% higher engagement, prompting rapid adoption of Hoopr’s licensing platform with 180+ clients.
Hoopr pricing ranges ₹6 lakh to ₹75 lakh+, with queries tripling since February as IPL drives demand across sectors.