Overview

Tractor Gyan’s July 2026 retail tractor sales report shows a total of 107,329 units sold across India, representing a 27.82% year‑on‑year increase from 83,970 units in July 2025. The data, captured on 01‑July‑2026 and based on 1,465 of 1,468 RTOs, carries an estimated variance of 0.5‑1%.

Market Share Breakdown – July 2026

  • Mahindra sold 24,918 tractors, holding a 23.22% market share, which slipped by 0.98 percentage points compared with the previous year.
  • Swaraj recorded 20,415 units, translating to a 19.02% share and a modest 0.55‑point rise in share.
  • Sonalika delivered 14,438 units for a 13.45% share.
  • Massey Ferguson sold 13,807 units, achieving the largest share gain of the month with a 1.67‑point increase.
  • Escorts Kubota posted 12,413 units, representing an 11.57% share.

Cumulative April‑July 2026 Performance

For the first four months of FY 2026‑27 (April‑July), total retail tractor sales reached 351,999 units, a 23.56% YoY rise over the same period last year. The same disclaimer regarding RTO coverage and variance applies.

  • Mahindra remained the leader with 83,242 units and a 23.65% share.
  • Swaraj moved to second place with 65,959 units and an 18.74% share.
  • Sonalika held third with 47,003 units and a 13.35% share.
  • Massey Ferguson sold 44,500 units, increasing its share by 1.00 point to 12.64%.
  • Escorts Kubota posted 40,223 units, accounting for an 11.43% share.

Management Commentary

Founder Shivankur Gupta stated that the 27.82% YoY growth reflects strong farmer confidence, driven by a favourable monsoon and robust Kharif sowing. Co‑founder Ankur Gupta added that the upcoming harvest period should sustain demand, citing better rural liquidity and continued investment in farm machinery. Tractor Gyan projects the positive trend to continue, supported by government focus on rural development and ongoing mechanisation.

About Tractor Gyan

Tractor Gyan is India’s leading digital marketplace for farmers and agricultural stakeholders, providing up‑to‑date information on tractor models, prices, tyres, loans, insurance, and a free platform for buying and selling used tractors. Its catalogue includes electric and CNG tractors and listings from major manufacturers such as Mahindra, Swaraj, Eicher, Sonalika, New Holland, Massey Ferguson, John Deere, Powertrac, Solis, Farmtrac, and Kubota. The platform reaches roughly one crore users monthly, boasts a social‑media following of about 13 lakh, and generates 25,000‑30,000 shares each month. More information is available at https://tractorgyan.com/.

Disclaimer

The figures are based on data from 1,465 out of 1,468 RTOs, captured on 01‑July‑2026, with a possible variance of 0.5‑1%.