The Department of Posts, Ministry of Communications, has launched the India Post Mascot Design Contest on the Innovate India MyGov platform. The contest invites all Indian citizens to design an official mascot that reflects India Post's core values of trust, reliability, inclusivity, service, and digital innovation. The competition period runs from July 15 to August 15, 2026.
Participants must submit one original mascot design, a suitable mascot name, and a brief concept note through the MyGov platform. The prize structure includes cash awards of ₹75,000, ₹50,000, and ₹25,000 for the top three mascot designs, and separate cash prizes of ₹25,000, ₹15,000, and ₹10,000 for the top three mascot names. All winners will receive certificates, and the prizes for design and naming are independent of each other.
The selected mascot will become the official brand ambassador of India Post and will be featured across promotional campaigns, philatelic products, public awareness initiatives, exhibitions, social media platforms, and other official communications. The Department has specifically encouraged students, designers, artists, and creative professionals to participate in shaping the future visual identity of India Post.