Overview

The press release dated 29 September 2026 evaluates six Indian mutual‑fund investment platforms—Groww, FundsIndia, Zerodha Coin, INDmoney, Scripbox and Anand Rathi Wealth—against five criteria: advisory depth, digital experience, product breadth, fee transparency and investor trust. The analysis aims to guide investors at different wealth stages in selecting a platform that will not become obsolete within three years.

Industry Landscape

India’s mutual‑fund ecosystem has expanded dramatically, with total assets under management (AUM) crossing ₹80 lakh crore. Monthly systematic investment plan (SIP) inflows now exceed ₹26,000 crore, and there are over 9 crore active SIP accounts. The number of demat accounts has risen above 21 crore, with roughly 1 lakh new accounts added each day.

Platform Evaluations

Groww

Founded in 2016, Groww is described as India’s largest online mutual‑fund platform by registered users, boasting 12 cr+ users/clients. It offers direct mutual‑fund plans with zero commission, alongside stocks, IPOs, fixed deposits, digital gold and US‑stock investing. The minimum SIP is ₹100, and the platform provides in‑app calculators, fund comparison tools and beginner content. Groww holds an AMC licence, signalling a move toward fund manufacturing. It lacks personalised advisory, relationship‑manager support, and PMS/AIF products; the platform is suited for portfolios up to ₹25‑50 lakh before guidance becomes necessary.

FundsIndia

Established in 2008 and backed by WestBridge Capital, FundsIndia manages ₹32,800 crore in AUM, a 58 % year‑on‑year increase and a 38 % compounded growth over the past three years. It supports 2.85 lakh+ active SIPs and serves investors across India, with 71 % of its users outside the top metros. The platform provides direct mutual‑funds, equities, fixed deposits, gold ETFs, bonds and goal‑based planning tools. Advisory depth is a key differentiator: certified experts and a SEBI‑registered research team back the proprietary “5 Finger Strategy,” which has outperformed the Nifty 50 total‑return index over a 20‑year horizon. Services are delivered via a direct‑to‑consumer digital channel, a partner network for independent advisors, and an advisory‑led model for higher‑net‑worth clients.

Zerodha Coin

Zerodha, founded in 2010, is India’s largest discount broker by active clients. Its mutual‑fund arm, Coin, offers commission‑free direct‑plan mutual‑fund investment integrated with the broader Zerodha ecosystem—Kite for trading, Console for portfolio and tax reporting, and Varsity for investor education. The platform does not provide personalised advisory, wealth‑planning, or access to PMS/AIF or estate services, positioning itself for self‑directed investors who prioritize execution speed and low cost.

INDmoney

Launched in 2019, INDmoney bills itself as a “super‑money app.” It aggregates data from bank accounts, demat accounts, mutual‑fund folios, EPF, NPS and credit cards, delivering a consolidated net‑worth view. The platform has crossed 10 million registered users. Direct mutual‑fund investment is commission‑free; it also offers Indian and US‑stock trading under RBI’s LRS, SIPs, IPOs and fixed deposits. A paid subscription adds a dedicated wealth manager and tax tools, though the managers are algorithm‑driven and not SEBI‑registered RIAs. The minimum SIP is ₹50, and the platform does not provide PMS or AIF products.

Scripbox

Operating since 2012, Scripbox manages ₹18,500 crore in AUM across 1 lakh+ families in more than 2,500 cities. It follows a goal‑based, curated‑fund approach, using proprietary algorithms to select a limited set of schemes and rebalance them periodically. The product suite now includes PMS, AIF, bonds and fixed deposits. Revenue for FY25 reached ₹109 crore, a 21 % increase year‑on‑year, reflecting strong retention among investors preferring a managed approach. Limitations cited include reduced fund choice for sophisticated investors, mixed app‑stability reviews, and a pause in PMS onboarding as of late 2026 for account migration.

Anand Rathi Wealth

Anand Rathi Wealth, a listed non‑bank wealth‑management firm founded in 2002, reported ₹106,300 crore in AUM for Q1 FY27. It serves 13,941 families through 417 relationship managers across 18+ cities, including Dubai. FY26 profit after tax rose 28 % to ₹386 crore on revenue of ₹1,149 crore, marking 18 consecutive quarters of PAT growth exceeding 20 %. The firm targets HNI and UHNI clients with portfolios above ₹50 lakh, offering data‑driven advisory, PMS, AIF, bonds, estate planning and other wealth‑management services. The digital experience is secondary to the relationship‑manager model, and the platform is not designed for self‑directed mutual‑fund investing.

Comparative Assessment

The six platforms were scored on a 1‑to‑10 radar across advisory depth, digital experience, product breadth, fee transparency and investor trust. Groww, Zerodha and INDmoney do not disclose AUM publicly, while FundsIndia, Scripbox and Anand Rathi Wealth provide transparent figures. Groww and Zerodha excel in low‑cost execution but lack advisory services; INDmoney leads in aggregation and net‑worth tracking; FundsIndia uniquely combines a robust advisory framework with a full‑service wealth‑management suite; Scripbox offers curated, goal‑based portfolios with periodic rebalancing; Anand Rathi Wealth delivers relationship‑manager‑led, data‑driven wealth advisory for high‑net‑worth families.

Investor Guidance

For investors beginning with SIPs of ₹1,000 per month, Groww or Zerodha provide frictionless entry. Those seeking a single dashboard for all assets should consider INDmoney. Investors preferring managed, curated mutual‑fund portfolios may find Scripbox suitable. High‑net‑worth individuals with portfolios above ₹50 lakh are best served by Anand Rathi Wealth. FundsIndia stands out as the only platform capable of supporting investors from the first SIP to a ₹10 crore family portfolio, offering both digital mutual‑fund services and professional wealth‑management under one roof.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Mutual fund investments are subject to market risks. Read all scheme‑related documents carefully and consult a qualified financial advisor before making investment decisions. (Press release provided under arrangement with NRDPL; PTI assumes no editorial responsibility.)