Extracted Data Points:
- 'Clean Village, Safe Climate' (SGSC) campaign runs from June 1 to June 5, 2026
- Pre-implementation phase was conducted from May 25 to May 29, 2026
- Campaign launched in collaboration with Ministry of Environment, Forest and Climate Change (MOEFCC)
- SWM Rules 2026 came into effect from April 1, 2026
- Over 5 lakh villages have successfully declared themselves ODF Plus (Model)
- Approximately 12 crore toilets constructed in rural areas under SBM(G) scheme
- Campaign focuses on Mission LiFE, positive behavior change, and environmental conservation awareness
- Promotes 4R principles of plastic waste management: Reduce, Reuse, Recycle, Recover
- Promotes 3R principles of waste water management: Reduce, Reuse, Recharge
- Aims to convert villages to ODF Plus (Ideal) villages
- Campaign objectives include: creating awareness about SWM Rules 2026 among rural stakeholders, facilitating self-assessment and verification of community waste management resources, promoting Mission LiFE themes, and organizing society for proper sanitation asset operation and maintenance
- Campaign concludes with 'One Tree in Mother's Name' plantation drive and special Gram Sabha on June 5, 2026
- National IEC campaign will simplify key provisions of SWM Rules 2026 for states/UTs, district administration, rural local bodies, households, institutions, bulk waste generators, and other partners
- Gram Panchayats play central role in implementing the mission at grassroots level
- All local activities must be properly reported to DDWS for national level progress recording
- SWM Rules 2026 provide clear framework for monitoring implementation, accountability determination, and action in rural areas
Relevant - Contains measurable data on government schemes, waste management rules implementation dates, campaign timelines, and significant achievement figures (5 lakh villages, 12 crore toilets).