The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has expanded its nutraceutical basket to provide affordable nutritional supplements to Indian families across diverse demographics. The portfolio addresses varied nutritional needs through specialized formulations including protein supplements, immunity products, nutritional foods, and condition-specific products.
Product Portfolio and Pricing
The Jan Aushadhi nutraceutical range includes several specifically formulated products: Protein Bar and Immunity Bar in 35-gram packs (chocolate flavor) for portable nourishment; 100% Whey Protein Powder and Jan Aushadhi Protein Powder in Vanilla and Kesar Pista flavors for fitness enthusiasts; Women Protein Boost in chocolate and vanilla flavors (250-gram pack) priced at ₹204.66 to support women's nutritional needs; Diabetes Care Protein Powder for people with diabetes; and Renal Care Protein Powder in both Low Protein and High Protein variants for kidney-related conditions.
The Jan Aushadhi Poshan range offers malt-based nutritional food enriched with essential vitamins and minerals, available in multiple variants: Malt Based Food (500 g) at ₹160.17, Malt Based Food with Cocoa (500 g) at ₹164.62, and Malt Based Food with Cocoa Sachet (30 g) at ₹8.90.
Quality and Accessibility
All products are manufactured in accordance with prescribed quality standards and offered at affordable prices through the Jan Aushadhi Kendra network. The initiative aims to make regular nutritional support accessible without placing undue burden on household budgets, particularly benefiting school-going children, working professionals, fitness enthusiasts, women, senior citizens, and individuals managing specific health conditions like diabetes and kidney problems.
While affordable medicines remain the core of PMBJP, nutrition is presented as an essential part of the health journey, reinforcing the government's vision of "Quality Healthcare and Nutrition for All" by combining quality, affordability, and accessibility.