Kofluence released Decoding Influence 2026 report, showing India's influencer marketing sector valued at ₹3,000‑3,500 Cr in 2025, projected ₹4,500‑5,000 Cr by 2027 with 22% CAGR.
The creator base now totals 4.0‑4.4 million active professionals, with 15.2% registered as formal business entities or GST individuals.
Regional data shows tier‑3/4 creators achieve 4.5‑5.5% engagement at campaign costs ₹35K‑₹90K, while metro creators cost ₹3.8L‑₹4.5L per campaign.
AI tools are used by 59% of creators (64.4% for ideation) and 61% of brands are exploring AI platforms for influencer campaigns.