Khadi and Village Industries Commission (KVIC) Chairman Shri Manoj Goel inaugurated 'Khadi Mahotsav-2026' on October 15, 2026, at the KVIC Central Office in Vile Parle, Mumbai. The event aims to promote Prime Minister Narendra Modi's 'Har Ghar Swadeshi, Ghar-Ghar Swadeshi' and 'Vocal for Local' initiatives among Gen-Z consumers.
The month-long festival (October 2-31, 2026) offers special discounts of 20% on Khadi products and 10% on Village Industries products. The exhibition features 77 units from 12 states including Gujarat, Uttar Pradesh, Bihar, West Bengal, Haryana, Odisha, Chhattisgarh, Madhya Pradesh, Karnataka, Tamil Nadu, Maharashtra, and Rajasthan. The participating units comprise 36 Khadi institutions, 33 PMEGP units, and 08 Village Industries and other scheme units.
The product range includes Khadi fabrics, silk Khadi, poly-Khadi, ready-made garments, herbal products, food items, soaps, incense sticks, spices, leather products, artificial jewellery, wooden toys, bags, Phulkari, amla-based products, and wooden handicrafts.
Chairman Goel emphasized that the Khadi sector achieved a turnover of ₹1.87 lakh crore during 2025-26 and provides employment to over 2.04 crore people. The sector is targeting ₹2.51 lakh crore turnover in the coming years. KVIC has launched the 'Baat Khadi Ki' podcast to connect Gen-Z with the Swadeshi movement through discussions on Khadi's heritage, innovation, modern fashion, and youth entrepreneurship.
The initiative focuses on integrating Khadi with contemporary designs, digital marketing, e-commerce platforms, and startup models to expand market reach from local to global levels. Youth participation is seen as crucial for brand ambassadorship, design innovation, and digital promotion of traditional products.