Campaign Launch

House of McDowell’s Soda, the flagship carbonated beverage brand of Diageo India, announced the launch of its new advertising campaign titled “Yaari Ki Nayi Vibe”. The campaign is anchored by long‑time brand ambassador Bollywood actor Kartik Aaryan and is designed to reflect how contemporary friendships are driven by spontaneity, shared experiences and a desire for novelty.

Creative Elements

The initiative introduces a refreshed visual identity for McDowell’s Soda, featuring a premium‑look can redesigned with distinctive orange, teal and silver accents. The brand film, available on YouTube, portrays Aaryan and his friends turning an ordinary plan into an unexpected, memorable experience, underscored by a re‑imagined version of the classic song “Aao Twist Karein”.

Executive Commentary

Aanandita Datta, Vice‑President Marketing and Category Head for Diageo India, stated that the new vibe captures the evolution of friendship from merely being together to creating memorable experiences, and that the refresh provides a larger, more distinctive expression across the brand’s identity and communication. Kartik Aaryan added that the campaign resonates with his own experiences of unplanned moments turning into lasting memories. Kartik Smetacek, Chief Creative Officer at Saatchi & Saatchi India, described the rollout as the most significant and comprehensive reinvention of the House of McDowell’s brand in years, noting that the soda can itself becomes the catalyst that transports friends into a world of new energy and experiences.

About Diageo India

Diageo India is the country’s leading beverage‑alcohol company and a subsidiary of global leader Diageo Plc. It manufactures, sells and distributes a portfolio that includes Johnnie Walker, Black Dog, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No 1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan single‑malt whisky. Headquartered in Bengaluru, Diageo India employs over 3,000 staff, operates 35 manufacturing facilities across India and runs a state‑of‑the‑art Technical Centre. The company is incorporated in India as United Spirits Limited (USL) and is listed on both the NSE and BSE.

Media Contact

Akash Singh, MSL Group, akash.singh@mslgroup.com, +91‑9930468245

Avani Patil, MSL Group, avani.patil@mslgroup.com, +91‑8451012222