The Ministry of Tourism, Government of India, in association with the Government of Arunachal Pradesh and other North Eastern States, is organizing the 14th International Tourism Mart (ITM) for the North Eastern Region from October 29-31, 2026 at Hotel Vivanta in Tawang, Arunachal Pradesh. This annual flagship event aims to promote the North Eastern Region as a tourism destination in domestic and international markets, showcasing the region's diverse tourism potential and strengthening business partnerships.
The event expects over 200 participants, including 43 international buyers representing 22 countries: Australia, Bhutan, France, Germany, Indonesia, Italy, Japan, Malaysia, Philippines, Poland, Russia, Singapore, South Korea, Sri Lanka, Thailand, United Arab Emirates, United Kingdom, and United States. Domestic buyers, tourism service providers, and sellers from all eight North Eastern States—Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura—will also participate.
The inaugural program on October 29, 2026, will be attended by Union Minister for Tourism and Culture Gajendra Singh Shekhawat, Minister of State for Tourism and Petroleum & Natural Gas Suresh Gopi, and Arunachal Pradesh Chief Minister Pema Khandu. The program includes inauguration of the North East Bazaar and cultural performances highlighting regional traditions.
The Mart features destination and tourism product presentations by all eight North Eastern States, Business-to-Business (B2B) sessions on October 30, 2026, and technical sessions on building the live events economy (led by Ministry of Information and Broadcasting) and facilitating tourist access to Protected and Restricted Areas (led by Ministry of Home Affairs). Royal Enfield will present on 'Beyond Destinations: Creating Immersive Journeys in North East India'.
Technical visits to Tawang attractions include Tawang Monastery, Jaswant Garh War Memorial, Jang Waterfall, Tawang War Memorial, Urgelling Gompa (birthplace of the 6th Dalai Lama), Buddha Park, Pankang Teng Tso (PTSO) Lake, and Shernup Village. Familiarization tours for international delegates commence from Guwahati on November 1, 2026.
A Regional Meeting of Tourism Ministers of North Eastern States will be held on October 30, 2026, chaired by the Union Minister for Tourism and Culture, to discuss strengthening tourism development in the region. This marks the Mart's return to Tawang after 13 years, having last hosted the 2nd edition in 2013, with the previous edition held in Gangtok, Sikkim in November 2025.