Ministry of Tourism Signs MoU with IndiGo for Tourism Promotion
The Ministry of Tourism, Government of India, signed a Memorandum of Understanding (MoU) with InterGlobe Aviation Limited (IndiGo) on July 30, 2026, in New Delhi to promote India as a preferred global tourism destination through a strategic, non-exclusive and non-financial collaboration. The MoU signing ceremony was attended by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat, Ministry officials including Secretary Shri Bhuvnesh Kumar, Additional Secretary and Director General (Tourism) Shri Suman Billa, Joint Secretary Shri Harikishore S, and IndiGo representatives including Chief Digital and Information Officer Shri Neetan Chopra and Creative Director Shri V. Sunil.
Under the partnership, the two entities will launch a global communication initiative titled 'Incredible India by IndiGo' to showcase India's diverse tourism offerings including cultural heritage, natural landscapes, spiritual destinations, wellness, adventure, wildlife, and other experiential tourism products. The campaign will be promoted through multiple channels including digital and print media, airport branding, in-flight platforms, social media, and international travel exhibitions.
The Ministry of Tourism will provide access to Incredible India brand assets and promotional content while facilitating coordination with relevant stakeholders. IndiGo will create destination-focused content and amplify India's tourism messaging across its customer engagement platforms. The collaboration also includes joint participation in tourism promotion initiatives, destination-focused campaigns, and other mutually agreed activities aimed at enhancing visibility of India's tourism offerings in key domestic and international markets.
The MoU remains valid for an initial period of two years, reflecting the shared commitment to promote India's tourism potential, enhance international tourist arrivals, and position India as a leading global tourism destination. Minister Shekhawat emphasized that the partnership combines the Ministry's flagship Incredible India brand with IndiGo's extensive domestic and international network to reach wider audiences.