Investigation Overview

The press release examines whether Odyssey Elevators and Brio Elevators provide Indian homeowners with clear, verifiable information about the origin, certification and manufacturing of their premium home‑elevator products. It highlights that marketing language such as “European engineering,” “100% imported European components,” and “Italian elegance with Indian innovation” may create expectations about product provenance that are not fully substantiated.

Odyssey Elevators Claims

Odyssey promotes its elevators as featuring European engineering and fully imported European components, while its partner manufacturer Aresforti describes Odyssey as the Indian partner offering “premium Turkish home lift solutions.” The investigation notes the distinction between European components, European engineering and actual European manufacturing, urging Odyssey to disclose the legal manufacturer, complete factory address, manufacturer authorization, and country‑of‑origin documentation for its elevators.

Orbit Range Technical Question

Odyssey’s Orbit range is advertised as a high‑performance gearless traction system. Video footage reviewed by the investigators appears to show a drum‑based mechanism, suggesting a winding‑drum architecture rather than a conventional gearless traction design. The report recommends that Odyssey clarify the elevator’s technical classification, suspension arrangement, drive manufacturer and model, counterweight configuration, and provide relevant technical or test reports.

Certification Concerns

A certificate examined for Odyssey seems to be an ISO management‑system certificate rather than a product‑specific safety certification. The release explains that such a certificate does not confirm compliance with EN 81 standards, the Machinery Directive 2006/42/EC, or CE requirements for a particular elevator model. Customers are advised to request the product‑specific Declaration of Conformity, the exact model covered, applicable standards, conformity‑assessment procedure, test reports, notified‑body details and supporting technical documentation.

Brio Elevators Claims

Brio markets its BE360 model under the tagline “Italian elegance with Indian innovation.” Visual and video material reviewed appears similar to material associated with the same Turkish manufacturer linked to Odyssey. While visual similarity alone is not conclusive, the investigation stresses the need for Brio to disclose where the BE360 is manufactured—whether wholly in India, wholly imported from Turkey, or assembled locally from imported major assemblies.

Manufacturing and Location Transparency

Odyssey lists a Chennai address, but a physical visit observed an office operating from a residential‑style building rather than an industrial production facility. The report emphasizes the importance of distinguishing between corporate offices, sales offices, installation facilities, assembly locations and actual manufacturing plants.

International Presence Claims

Both brands list Malaysia on their websites and reference other international markets with addresses announced as “future.” The investigation advises clear differentiation between active operating entities, authorized distributors, franchise locations and planned expansion markets to avoid misleading consumers.

Documentation Customers Should Request

The release enumerates documentation that prospective buyers should seek before purchase, including:

  • Legal manufacturer’s name and full manufacturing‑facility address
  • Manufacturer authorization and country‑of‑origin paperwork
  • Bill of Entry where applicable
  • Component‑origin information and drive‑system classification
  • Product‑specific Declaration of Conformity and relevant test reports
  • Installation and technical drawings, safety‑system documentation
  • Warranty responsibility and after‑sales service commitments

Core Concern: Transparency Over Nationality

The investigation concludes that the issue is transparency, not the nationality of the manufacturer. Turkish manufacturing is not inherently inferior, nor does an Italian or European association guarantee European origin. Accurate, specific and verifiable information is essential for consumers making a substantial financial commitment to a home elevator.

Disclaimer

The press release is provided under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.