Event Overview
The Branded Residences Summit (TBRS) 2.0 will take place on 7‑8 October 2026 at the JW Marriott Mumbai Sahar. The two‑day summit is organized by NOESIS Hotel Advisors and will host more than 250 delegates and over 50 Indian and international speakers. Registration closes on 5 October, and applications are available at www.tbrs.co.in.
Pipeline Statistics
According to the NOESIS Branded Residences India market map, the sector now comprises 46 projects spread across 18 Indian cities. Of these, nine projects have been completed, while the remaining 37 are either under construction or announced. The map tracks developers, brands, and funds involved in each project.
Pricing Premium
Independent industry estimates indicate that branded residences in India command a price premium of roughly 25 % to 40 % over comparable unbranded stock. This premium is determined during feasibility studies, brand selection, and deal structuring, well before any unit is sold.
Key Participants and Speakers
- Developers: Atul Chordia (Panchshil Realty), Navdeep Sardana (Whiteland Corporation), Palaniappan Ampa (AMPA Group), Kalpesh Mehta (Tribeca Developers), and Yukti Nagpal (Gulshan Group) will discuss underwriting, pre‑launch sales, and the journey from land acquisition to launch.
- Hotel Brands: Development heads from Marriott International, Hilton, IHCL, Hyatt, Radisson Hotel Group, Accor, Oberoi, Wyndham, Banyan Group, and The Ascott will present on brand partnerships and execution models.
- Design & Lifestyle: Representatives from YOO, Pininfarina, and The Charcoal Project will cover design and lifestyle aspects.
- Capital Partners: Motilal Oswal Alternates, HDFC Bank, ICICI Prudential, TCG Real Estate, Certus Capital, and ASK Property Fund will participate in a boardroom round‑table on financing the category.
Programme Highlights
- Day One opens with an optional closed‑door Developers’ Masterclass focusing on feasibility, brand fit, and reasons a brand may walk away from a deal. Seats are limited.
- The main programme begins at 14:00 with the launch of the third edition of the NOESIS Branded Residences Report, followed by sessions on legal architecture and underwriting mathematics.
- Day Two shifts to execution topics such as brand partnerships, hotel‑led versus standalone models, sale‑and‑leaseback structures, and pre‑launch sales strategies.
- The summit concludes with the Branded Residences Awards and a gala dinner.
Partners and Sponsors
Amavi by Clarks is the title partner, Simpolo serves as the platinum partner, and M3M is the luxury partner. Additional partnership options and delegate passes are available through the event website.
Quote from Organizer
Nandivardhan Jain, Curator of the Branded Residences Summit and Founder & CEO of NOESIS Hotel Advisors, stated: “Nine delivered projects have shown India what it is capable of. The next 37 will show the world. Everything that makes a branded residence endure is settled early, in the months before capital is committed.”
Registration Details
Delegate registration, Masterclass seat booking, and partnership inquiries can be made at www.tbrs.co.in. The deadline for delegate registration is 5 October.