Overview
Virkar Developers released a press statement on 18 September 2026 highlighting that Indian homebuyers are increasingly discerning, focusing on usable space, construction quality, transparency, regulatory compliance (RERA), and long‑term value rather than merely price and size.
Evolving Buyer Priorities
According to Mr. Kaustubh Virkar, Director of Virkar Developers, buyers now evaluate homes based on efficiency of space planning, privacy, natural light, ventilation, quality of construction, meaningful amenities, regulatory transparency, and connectivity to workplaces, education, healthcare, retail, and the property’s potential long‑term value. The company observes that the definition of a premium home is shifting from larger size and extensive amenity lists to better‑planned, functional residences that deliver lasting value.
Amenities and Design Focus
The developer notes that while amenities remain important, buyers prefer facilities with clear purpose and relevance to their lifestyle rather than a long checklist. Consequently, developers are encouraged to integrate design, functionality, and amenities to enhance everyday resident experience.
Transparency and Connectivity
Increased buyer research places greater emphasis on transparency, including RERA compliance, construction quality, and clear offering details, which boost buyer confidence. Connectivity to workplaces, schools, hospitals, and retail is also a key factor in the decision‑making process.
Project Example – SEVEN, Baner, Pune
The SEVEN project in Baner, Pune exemplifies this approach, offering 3‑ and 4‑BHK residences with more than 20 curated amenities. Layouts are designed to maximise privacy, natural light, and ventilation. The development reflects Virkar Developers’ broader focus on spacious yet functional home design, thoughtful planning, and high construction quality.
Company Background
Virkar Developers is a Kalyan‑based residential developer with over 35 years of experience, originally founded by Mr. V. N. Virkar and now led by Mr. Kaustubh Virkar. The firm operates across Kalyan, Thane, and Pune, emphasizing thoughtfully planned residential spaces built around quality, design integrity, transparency, functionality, and enduring value.