Overview
The World Avocado Organisation (WAO), a global non‑profit founded in 2016 that represents avocado growers, exporters and importers, announced on September 8, 2026 from New Delhi that it is deepening its focus on India with the launch of its 2026 campaign titled “Make Wellness Joyful.”
Campaign Objectives and Scope
The campaign seeks to shift the perception of avocados from a premium, occasional ingredient to a versatile component of everyday Indian meals, emphasizing nutritional value, culinary versatility and convenience. WAO aims to inspire consumers to incorporate avocados across breakfast, quick snacks, salads, main courses, dips and desserts, positioning the fruit alongside familiar Indian flavours and cooking styles. The initiative will bring together renowned Indian chefs, nutritionists, food creators and media personalities to develop recipes, culinary collaborations, educational initiatives and consumer‑focused content that showcase both traditional regional flavours and contemporary interpretations.
Leadership Commentary
WAO Chairman Zac Bard stated that India continues to be an exciting and important market for avocados, noting growing curiosity not only among consumers but also among chefs, nutritionists and the broader food community. He reiterated the organisation’s goal to make avocados more accessible and relevant to Indian consumers, encouraging experimentation and everyday use.
Organizational Background
WAO, established in 2016, operates as a non‑profit entity promoting avocado consumption by disseminating information on the fruit’s recognised health benefits, nutritional value, production insights, supply‑chain dynamics and sustainability practices. Further information is available on its website www.worldavocadoorganisation.com, and media inquiries can be directed to info@worldavocadoorganisation.com.
Disclaimer
The press release is provided under an arrangement with PNN; PTI assumes no editorial responsibility for its content.