Announcement
World Avocado Organisation (WAO) issued a press release on 8 September 2026 announcing the launch of its 2026 India‑focused campaign titled “Make Wellness Joyful.” The initiative is designed to deepen WAO’s focus on India and to move avocados from a premium or occasional ingredient to a regular component of everyday Indian meals.
Campaign Objectives
The campaign aims to showcase avocados’ nutritional value, culinary versatility, and suitability for Indian tastes across the day, including breakfast, quick snacks, salads, main courses, dips and desserts. WAO seeks to position the fruit as a versatile ingredient that complements familiar Indian flavours and cooking styles, encouraging consumers to experiment and incorporate avocados into regional and contemporary recipes.
Leadership Quote
WAO Chairman Zac Bard stated, “India continues to be an exciting and important market for avocados, and we are delighted to build on the momentum we have created over the past few years. What is particularly encouraging is the growing curiosity around avocados, not just among consumers, but also among chefs, nutritionists and the wider food community.” He added that the organisation’s aim is to make avocados more accessible and relevant to Indian consumers.
Planned Activities
The 2026 campaign will bring together renowned Indian chefs, nutritionists, food creators and media voices. Through a series of recipes, culinary collaborations, educational initiatives and consumer‑focused content, WAO will demonstrate how avocados can be adapted to Indian tastes, highlighting both traditional regional flavours and modern interpretations.
Organisation Background
Founded in 2016, the World Avocado Organisation is a global non‑profit representing avocado growers, exporters and importers. WAO promotes avocado consumption by sharing information on its recognised health benefits, nutritional value, production insights, supply‑chain dynamics and sustainability practices. Further information is available at www.worldavocadoorganisation.com or via email at info@worldavocadoorganisation.com.
---