Tag

Digital Media

5 articles
The Indian media landscape is experiencing robust expansion, with the industry reaching ₹2.78 lakh crore in 2025 and digital media leading the charge, surpassing ₹1 lakh crore in revenue. Penske Media's acquisition of Vox Media establishes a dominant force in the digital publishing space, consolidating numerous brands under PMX. Simultaneously, Prasar Bharati’s WAVES OTT platform demonstrates significant user adoption, exceeding 1 crore registered users, signaling growing demand for accessible digital content across India and internationally. While Colorchips New Media continues to navigate losses, the overall trajectory suggests a dynamic and evolving sector poised for further growth, potentially reaching ₹3.3 lakh crore by 2028.