E-commerce

E-commerce platforms and related service providers are expanding capabilities and reach across India, signaling continued growth in the sector. Meesho’s annual report highlighted a substantial 33% increase in users and a 38.6% rise in net merchant value to ₹41,560 crore, though the company reported a net loss due to restructuring and IPO-related expenses. Simultaneously, Flipkart is leveraging AI through its Saarthi program to democratize advertising for sellers, while Shadowfax is broadening its logistics network with a Channel Partner Program targeting Tier 2 cities, demonstrating a focus on expanding beyond major metropolitan areas. These developments suggest a dynamic landscape where platforms are investing in technology and infrastructure to cater to a growing user base and diverse business needs.