Amazon Now 30‑minute delivery service now available in Austin, Denver, Minneapolis, Phoenix, plus expanded Seattle, Philadelphia, Dallas, Atlanta.
Amazon aims to serve tens of millions of customers in these and other cities by year‑end, up from millions currently.
CEO Andy Jassy said rapid delivery boosts conversion rates and shopping frequency, intensifying competition with Instacart, DoorDash, Uber Eats and Walmart.
Amazon uses 5,000‑10,000 sq ft micro‑fulfillment centers and Flex drivers, operating 24/7, and has introduced 15‑minute deliveries in Brazil, Mexico, India, UAE.