Vertigo TV and Balaji Studios, a division of Balaji Telefilms Ltd, announced a collaboration to produce Hindi vertical microdramas for mobile-first audiences.
The partnership combines Balaji Telefilms' creative expertise with Vertigo TV's distribution strength to launch a new category of short, immersive vertical content.
The collaboration will develop vertical microdramas across romance, thriller and youth genres, aiming to set a benchmark in India's digital entertainment landscape.
Nitin Burman, CRO of Balaji Telefilms, said the venture will create sharp, high‑impact stories tailored for fast‑moving digital viewers.