Crocs TikTok Sales Jump 50% on Sandals

Crocs' weekly GMV on TikTok Shop rose ~50% week‑over‑week to about $2.2 million, driven by women’s sandals demand.
The $2.2 million figure remains below the $2.5‑$2.75 million range seen in prior weeks, indicating a slight dip from recent peaks.
Truist’s methodology uses week‑over‑week SKU sales changes and weighted average prices from the top 120 SKUs to estimate GMV.
Truist also tracks TikTok activity for 300+ hashtags and sales of brands like Vans, Timberland, Under Armour, Gap, and Ulta Beauty.