Launch Overview

Flipkart Ads announced the launch of Saarthi, an Ads Partner Program designed to give every seller and brand on Flipkart free access to professional advertising support and AI‑driven campaign intelligence. The program, named after the Sanskrit word for “Charioteer,” combines an AI‑powered campaign dashboard with a network of certified agency partners to democratise digital advertising for businesses of all sizes.

Program Pillars

  • AI‑Powered Campaign Tool – Available to all sellers at zero cost, delivering real‑time actionable intelligence, product‑level (FSN) insights, automated alerts, custom rule‑setting and day‑parting capabilities.
  • Zero‑Cost Agency Support – End‑to‑end campaign management provided by partner consultancies, matched to sellers based on business stage, growth objectives and advertising readiness.

Technology Details

The AI dashboard was co‑developed with AtTheRate.ai and consolidates campaign and business performance metrics into a single view. It offers conversational AI that quickly flags under‑performing campaigns, surfaces optimisation opportunities and supplies actionable recommendations while keeping the seller in full control of decisions.

Agency Partner Network

Through a rigorous induction and deep integration into Flipkart’s proprietary ad‑tech ecosystem in 2025, globally recognised consultancies such as Accenture and Dentsu are now equipped to guide sellers from their first campaign through sustained, measurable growth.

Seller Benefits

  • Smarter Optimisation – Regular campaign audits, budget and bidding optimisation, and product‑level ROAS improvement.
  • Knowledge and Guidance – Direct access to platform best practices and advanced analytics for sellers with or without in‑house marketing teams.
  • Business‑Focused Efficiency – Sellers can choose tools, agency support, or a combination, allowing them to stay focused on running their core business.

Executive Comments

  • Vijay Iyer, Vice President, Flipkart Ads, stated that no seller should be held back by a gap in advertising expertise and that Saarthi provides actionable intelligence while preserving execution choice.
  • Kapil Tangri, Co‑Founder, AtTheRate.ai, highlighted the challenge of making insights actionable rather than merely accurate and praised the ecosystem for scaling SMB growth.
  • Mehul Patel, owner of Provectus Healthcare (Ahmedabad), said the program reduced his time spent worrying about campaigns, helped uncover missed revenue and boosted his confidence in understanding performance.

Impact on Consumers

Better‑optimised advertising is expected to deliver more relevant product discovery and a higher‑quality shopping experience for Flipkart’s customers.

About the Flipkart Group

Flipkart Group, established in 2007, is one of India’s leading digital commerce entities and includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. It serves a registered user base of over 500 million and offers more than 150 million products across 80+ categories. The platform hosts over 1.4 million sellers, including Shopsy sellers, and has pioneered services such as Cash on Delivery, No‑Cost EMI, Easy Returns and UPI payments. The group continues to create jobs, empower entrepreneurs and strengthen India’s digital economy.

Media contact: media@flipkart.com

---