Announcement
On June 19, 2026, Flipkart announced that its Beauty and Personal Care category recorded a 50% year‑on‑year increase, with GenZ consumers now responsible for nearly 60% of all beauty purchases on the platform.
Category Growth
The growth was broad‑based: premium beauty products grew over 60% YoY, perfumes expanded by more than 45% YoY, and men’s grooming surged 65% YoY, driven by high search volumes for terms such as “Sunscreen for Men”, “Facewash for Men” and “Hair Serum for Men”. Flipkart reports that 12 beauty products are bought every second, and the “Beauty on Flipkart Minutes” metric has risen five‑fold over the past year, placing the category among the top three performing segments on the service.
Consumer Insights
Two‑thirds of all beauty searches on Flipkart now originate from non‑metro cities, with Tier‑2 and Tier‑3 locations such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar and Sangli emerging as significant growth drivers. The company unveiled its Annual Beauty Trends Report 2.0, developed in partnership with Quantum Consumer Solutions, which highlights a shift toward premium, science‑backed skincare and greater experimentation with global beauty trends. Flipkart’s consumer‑first interface, featuring Virtual Try‑On and Live Video Commerce, supports this evolution by enabling more informed and personalized product discovery.
> “The beauty category in India is being shaped by GenZ consumers who are more informed, trend‑conscious, and have made beauty into a daily ritual,” said Sakait Chaudhary, Senior Vice President, Head of Softlines, Grocery and Marketplace, Flipkart. “We are also seeing strong momentum from shoppers across Bharat, where demand is expanding well beyond traditional categories into premium, specialised, and globally inspired products.”
New Initiatives
At the event, Flipkart launched its Global Luxe Beauty Store, offering more than 100 international brands across dermacare, fragrances and K‑Beauty. The store includes names such as Calvin Klein, Gucci, Nautica, Eucerin, Medicube, D’Alba, Cetaphil, CeraVe, Beauty of Joseon, SKIN1004 and Tir Tir. The launch was unveiled by actress Janhvi Kapoor.
Event Details – Glam Up Fest 2026
The fourth edition of Glam Up Fest was held in New Delhi under the theme “Beauty for Every Moment”. The festival brought together over 100 leading beauty brands and more than 6,000 creators, influencers and celebrities, including Bhumi Pednekar and Vedang Raina. Launches featured brands from the Honasa Group, Monk and Metal, Plum and Marico. Attendees experienced curated zones such as Shaadi Glow, 9‑to‑5 Chic, Romance Ready and Neon Nights, with activations focusing on soft glam, fragrance layering, hair freedom and futuristic beauty. An in‑app Glam Up Sale is scheduled for June 19‑27, 2026, offering limited‑time offers, curated collections, new launches and trend‑inspired recommendations across beauty and personal care.
Expansion to Tier‑2/3 Cities
Flipkart announced that the Glam Up Fest will be extended to non‑metro cities throughout the year. The rollout began on June 16 in Guwahati, attracting more than 600 content creators who engaged directly with leading beauty brands and Flipkart. The company plans to organise similar fests across multiple Tier‑2 and Tier‑3 cities, deepening engagement with regional consumers and local creator ecosystems.
About the Flipkart Group
Founded in 2007, the Flipkart Group is one of India’s leading digital commerce entities, comprising Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. The platform serves over 500 million registered users, offers more than 150 million products across 80+ categories, and hosts over 1.4 million sellers, including Shopsy sellers. Flipkart has pioneered services such as Cash on Delivery, No‑Cost EMI, Easy Returns and UPI payments, and continues to create jobs, empower entrepreneurs and strengthen India’s digital economy.
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