Handpickd Begins Festive Celebrations with Fresh‑First Janmashtami Offering
On 3 September 2026, Handpickd, India’s first zero‑stock match‑making platform for fresh produce, announced the launch of a “Fresh‑first” Janmashtami range on its app. The range bundles a DIY Ladoo Kit, curated bhog selections such as Janmohtasav Meetha Bhog and Krishna Bhog, and premium assortments of exotic fruits and fresh flowers intended for festive rituals.
The DIY Ladoo Kit contains freshly prepared ghee, honey, coconut, cardamom and a simple recipe, enabling families to prepare traditional ladoos at home. Central to the offering is freshly prepared pure white butter, positioned as the ideal Janmashtami offering. Additional components include curated baskets of fruits and flowers, and a specially prepared bhog.
Founder and CEO Anant Goel explained that the launch responds to growing consumer consciousness about purity and simplicity during festivals, stating that the kit moves away from conventional gifting toward more mindful, home‑made celebrations.
Handpickd operates on a zero‑forecasting, zero‑inventory, zero‑warehousing model that sources pesticide‑free produce directly from farmers and personalises orders by ripeness, weight or weekly quantity. The platform currently serves households in Gurgaon, Noida and Bangalore.
The press release was distributed under an arrangement with NRDPL, with PTI noting no editorial responsibility.