Strategic Collaboration Announcement
Havells India Limited announced a strategic collaboration with Pixii AS, a Norway-based energy storage technology company, to develop and introduce advanced Battery Energy Storage Systems (BESS) for the Indian market.
Collaboration Details
- The Memorandum of Understanding (MoU) was signed in the presence of H.E. Ms. May-Elin Stener, Ambassador of Norway to India, along with senior representatives from the Embassy of Norway, Havells India, and Pixii
- The collaboration strengthens Havells' position in India's evolving energy transition landscape
- Focus on bringing advanced, modular battery energy storage technology to customers across small scale, commercial and industrial segments
Partnership Synergies
- Combines Havells' strong manufacturing base, extensive sales and distribution network, and deep understanding of the Indian market
- Leverages Pixii's globally proven energy storage technology
- Aims to enable reliable, efficient and scalable solutions that support India's clean energy transition
Phased Roadmap
The companies will work through a phased roadmap to establish a long-term Battery Energy Storage System ecosystem in India:
1. Understanding market requirements through pilot installations for validation of commercial opportunities
2. Co-developing an all-in-one energy storage solution
3. Moving towards local manufacturing of products in India
4. Co-development of solutions tailored to Indian customers
Market Context
- India's Battery Energy Storage System market for Residential, C&I segments is expected to reach ~10-12k INR Cr. by FY30
- Market growing at >100% CAGR during next three years
- Market poised for significant growth as renewable energy adoption accelerates and need for reliable power infrastructure increases
Management Commentary
Reshu Madan, SBU head – Renewables, Havells India Limited: "As India accelerates its transition towards a cleaner energy future, our collaboration with Pixii brings together global innovation to India"
Aseem Goyal, BU Head – Renewables, Havells India Limited: "This collaboration strengthens our commitment to expanding Havells' energy solutions portfolio while contributing to India's sustainability goals with localization combing Havells & Pixii joint strengths"
Thomas Ingebretsen, CEO, Pixii AS: "India represents one of the world's most exciting growth markets for energy storage. Through our collaboration with Havells, we are combining Pixii's differentiated technology with a trusted local partner that brings deep market expertise, manufacturing strength and an extensive customer reach. Together, we look forward to delivering advanced energy storage solutions that address the evolving needs of Indian homes and businesses"
Strategic Objectives
- Introduce globally proven technology to Indian market
- Drive local innovation in energy storage solutions
- Contribute to building a sustainable and future-ready energy ecosystem in India
- Expand Havells' energy solutions portfolio
Company Background
Havells India Ltd: Leading FMEG (Fast moving electrical goods) and consumer durable company with presence across 60 countries. Product range includes Industrial & Domestic electrical goods and consumer durables. Owns brands: Havells, Lloyd, Crabtree, Standard, Reo.
Pixii AS: Leading Norwegian battery energy storage (BESS) company headquartered in Kristiansand with presence across Europe, Asia-Pacific and Americas. Product range includes modular, scalable storage systems from few kWh to multi-MWh, serving grid, commercial & industrial and EV charging applications.