Instamart Quick India Movement (QIM) Sale Overview
Instamart, the quick‑commerce platform launched in August 2020, announced the return of its flagship Quick India Movement (QIM) sale, now live on both the Instamart app and the Swiggy app. The promotion is positioned as the company’s biggest annual sale, offering discounts of 50% to 90% across a wide assortment that includes electronics, laptops, home appliances, beauty and personal care, toys, and everyday essentials.
Product‑Level Discounts and Pricing
The sale features premium brands such as Apple, Samsung, JBL, LEGO, Ninja, Bosch, Philips, boAt, Bergner, Palmonas, Home Centre, Raymond and Tupperware. Highlighted price points include:
- Apple iPhone 17 Pro 256 GB priced at ₹1,19,999.
- Samsung smartphones starting from ₹10,999 (subject to asterisked terms).
- Apple MacBooks starting from ₹66,900.
- Bosch Mixer Grinder at ₹2,499.
- JBL Speaker at ₹3,999.
- MagSafe Power Bank at ₹999.
- Ninja Portable Blender at ₹2,999 (asterisked).
In the beauty and personal‑care segment, face washes begin at ₹99, shampoos and conditioners are offered at up to 80% off, perfumes at up to 60% off, and exclusive winter‑collection deals are available. Everyday essentials include energy bars from ₹29, ice‑cream tubs at 50% off, cleaning items from ₹70, Navratri‑related products from ₹89, and dry‑fruit chikki, energy bars and laddoos starting at ₹9.
Home, kitchen and dining offers feature Home Centre discounts up to 50%, Raymond home bedsheets starting at ₹299 (asterisked) and as low as ₹99, Bergner stainless‑steel cookers at ₹999, home décor from ₹49, and a broad range of kitchen essentials at 50‑90% off. Toy selections include LEGO at up to 50% off, Barbie priced at ₹199, and soft toys from ₹89.
Card‑Linked Savings
Shoppers can unlock additional savings through multiple card offers. Using HDFC Bank Credit Cards, customers may receive up to ₹5,500 off on select items and a 10% discount on eligible purchases. Similar 10% off benefits apply to Axis Bank MyZone Credit Cards and Visa Classic Debit and Platinum Cards. Moreover, Swiggy users holding HDFC Bank Credit Cards are eligible for up to 10% cashback on qualifying transactions.
Platform Reach and Logistics
Instamart operates in 130+ Indian cities and offers an assortment of 50,000+ products. The sale is supported by the platform’s “Switch” proposition, which curates differentiated and high‑quality products from both emerging and established brands, delivered through Instamart’s advanced technology and logistics network to ensure rapid fulfillment.
Terms and Conditions
All discounts are subject to terms and conditions, applicable on select assortments and locations, and are available while stocks last. Prices, offers and promotions are provided by participating sellers, brand partners and banking partners on the Instamart platform.
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