Strategic Partnership Announcement

Iris Clothings Limited has entered into an agreement with Amazon to sell its Doreme products on the platform. This partnership represents a significant step in the company's ongoing digital expansion strategy.

Partnership Objectives and Expected Benefits

The partnership is expected to:

  • Enhance Doreme's online visibility and product discoverability
  • Provide customers across wider geographic footprint with greater accessibility and convenience
  • Enable connection with broader consumer base through Amazon's extensive digital reach
  • Strengthen Doreme's presence in India's rapidly evolving e-commerce ecosystem
  • Complement Doreme's existing offline distribution and retail presence
  • Support stronger brand visibility, wider market penetration and long-term growth

Management Commentary

Mr. Santosh Ladha, Managing Director of Iris Clothings Limited, stated: "Our partnership with Amazon marks an important milestone in strengthening Doreme's digital footprint. We believe the platform's extensive reach and strong consumer engagement will enhance the visibility and accessibility of our products, while enabling us to reach customers beyond our traditional distribution network. As consumer preferences increasingly shift towards digital channels, we remain focused on building a strong omnichannel presence for Doreme and leveraging e-commerce as an important avenue for sustainable growth."

Strategic Context

The company views this development positively and remains aligned with its strategy of expanding Doreme's reach across digital channels. E-commerce is expected to play an increasingly meaningful role in brand discovery, customer acquisition and market reach. Iris Clothings remains committed to investing in Doreme's digital evolution and believes that expanding its presence across leading e-commerce platforms will support long-term growth.

Company Background

Iris Clothings Limited is a readymade garment company engaged in designing, manufacturing, branding, and selling garments for kids wear. Founded in 2004 and headquartered in Howrah, West Bengal, the company has seven in-house manufacturing facilities and two warehousing units, operating a fully integrated model. The company serves over 140 distributors and has a strong retail presence in 26 states across India. Iris Clothings Limited has been listed on NSE since 2018.

Disclosure Context

This announcement is made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.