Mondelez, Smucker Trim Promotions After Weak Returns

Barclays analysis finds packaged food firms reduced promotional spending in 2025 after promotions failed to boost sales volumes.
Mondelez International disclosed on its Q4 2025 earnings call that aggressive North American discounts did not deliver sufficient ROI, prompting cuts.
JM Smucker said at a conference it will scale back Sweet Baked Snacks promotions for the fiscal year.
Kraft Heinz indicated it is reallocating spend from underperforming 2025 programs toward higher‑ROI initiatives, emphasizing data‑driven trade spending.