Tag
Mondelez International
3 articles
Packaged Food Companies Slash Promotions After Weak Returns
Barclays analysis finds major packaged food firms cutting promotional spend after 2025 discounts delivered weak sales and margin returns.
Mondelez International admitted its aggressive North America p
Mondelez, Kraft Cut Promotions After Poor Returns
Barclays analysis finds packaged food firms' aggressive 2025 promotions delivered weak ROI, prompting a pullback in spend.
Mondelez International admitted its North America promotional push in Q4 2025
Mondelez, Smucker Trim Promotions After Weak Returns
Barclays analysis finds packaged food firms reduced promotional spending in 2025 after promotions failed to boost sales volumes.
Mondelez International disclosed on its Q4 2025 earnings call that aggr