Announcement
MSG91, a customer communication and engagement platform operated by Walkover Web Solutions Pvt Ltd, announced the development of a new Shopify private application named Complete Checkout for Shopify. The app is designed to improve the checkout experience for direct‑to‑consumer (D2C) brands operating on Shopify, targeting issues such as cart abandonment, address‑related errors, and cash‑on‑delivery (COD) drop‑offs.
Event Details
The product was first demonstrated at the MSG91 Summit – E‑Commerce Edition held in Indore on 5 September 2026. The summit provided a first look rather than a public release; the app is not listed on the Shopify App Store. The event also showcased MSG91’s existing communication channels—SMS, WhatsApp, RCS, Email, Voice, Authentication—and its ticketing and chat solution, Hello by MSG91. A dedicated developer session explained how to integrate the checkout, communication, and customer‑support tools into Shopify store workflows.
Strategic Rationale
According to co‑founder Shubhendra Agrawal, MSG91 has historically provided messaging services across the purchase journey and is now extending its focus to the checkout stage, which he described as “one of the most critical stages in an online transaction.” The company positions the new product as part of a broader e‑commerce strategy covering conversion, communication, and customer support, moving from a peripheral communication layer to a core component of the transaction flow.
Community Engagement
MSG91 indicated that the Indore summit marks the start of an ongoing effort to engage Shopify developers, D2C founders, growth teams, and other ecosystem participants, rather than being a one‑off event. The initiative aims to create a platform for discussing operational challenges, sharing practical knowledge, and exploring technology‑led improvements across purchase and post‑purchase journeys.