Retail Expansion Milestone

Nandani Creation Limited, operating under its brand "Jaipur Kurti," achieved a significant milestone in its retail expansion strategy by opening four stores in a single day on October 12, 2026. The new store locations are:

  • DT Mega Mall, Gurgaon
  • Jammu
  • Pacific Mall, Jaipur
  • Rajouri Garden, Delhi

Project 50 Strategic Initiative

This expansion is part of "Project 50," the company's strategic retail expansion program announced in September 2026. The program aims to scale the brand's retail network from the current 18 stores to 50 stores by March 31, 2027. Project 50 represents more than just store count expansion—it is designed to build Jaipur Kurti into a scalable, technology-enabled, and integrated omnichannel fashion brand.

Strategic Objectives

The program combines multiple elements to support sustainable revenue growth while maintaining operational and financial discipline:

  • Retail expansion
  • Product development
  • Technology adoption
  • AI-led business insights & analytics
  • Inventory productivity

The expansion is intended to bring the brand closer to customers while creating additional opportunities to engage with consumers through exclusive brand outlets.

Integrated Omnichannel Approach

The company is focused on creating stronger integration across its:

  • Exclusive brand outlets (COCO and FOFO models)
  • Direct-to-consumer (D2C) platform
  • Online marketplaces

This integrated approach aims to improve customer reach, strengthen inventory utilization, and support a more efficient operating model as the business scales.

Management Commentary

Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, commented: "Project 50 is moving from vision to execution. Opening four stores in a single day is an encouraging milestone and reflects our determination to translate our growth ambitions into measurable progress. Our objective is not simply to expand our retail footprint, but to build a scalable and integrated business that delivers stronger customer reach, better operating efficiency and sustainable growth. As we move towards our target of 50 stores by March 2027, disciplined execution and long-term value creation will remain at the heart of our strategy."

Current Brand Presence

Jaipur Kurti has established a presence across multiple retail formats:

  • Company-Owned Company-Operated (COCO) stores
  • Franchise-Owned Franchise-Operated (FOFO) stores
  • Leading departmental stores
  • Shop-in-shop (SIS) formats

Retail Partnerships

The brand is available across prominent retail partners including:

  • Shoppers Stop
  • Reliance Trends
  • Avantara
  • Kalanikethan
  • Reliance Centro
  • Fashion Factory
  • Lulu Malls

E-commerce Presence

Complementing its physical retail network, the company has a strong presence across leading e-commerce marketplaces:

  • Myntra
  • AJIO
  • Nykaa
  • Flipkart
  • Tata CLiQ

Direct-to-Consumer Platforms

Customers can also shop directly through:

  • Proprietary website: www.jaipurkurti.com
  • Mobile application available on Apple App Store and Google Play Store
  • Quick commerce through Swiggy Instamart for rapid delivery

Future Outlook

With Project 50 gathering momentum, Jaipur Kurti remains focused on progressing towards its target of 50 retail stores by March 31, 2027, supported by a phased expansion strategy and strengthened operating capabilities. The company's broader ambition is to combine physical retail reach with digital commerce scale, creating a more integrated business model designed to support growth in revenue, improve operating leverage, and strengthen the bottom line over time.

Company Background

Nandani Creation Limited, founded in 2012, is a Jaipur-based online-first fashion player offering women's Indian wear products under the brands "Jaipur Kurti", "Amaiva- By Jaipur Kurti", "Jaipur Kurti Luxe" & "Desi Fusion". The company has its Head Office in Jaipur with sales channels comprising both online platforms and offline stores.