Netcore Cloud launches 'Agentic Marketing' concept, promoting AI-driven shopping assistants to address ecommerce leakage in India.
The release notes a sizable portion of marketing spend is wasted on reacquiring already interested customers due to fragmented ecommerce journeys.
Agentic systems use AI to understand intent, reduce decision fatigue, boost conversion and retention, and lower costly customer reacquisition.
Netcore serves over 6,500 brands across ecommerce, retail, banking, media and travel, counting marquee clients like Walmart, Unilever and Domino's.