Date: 05th October, 2026
Product Launch Details
Popular Vehicles and Services Limited announced the commencement of full-scale commercial operations of Yanik (www.yanik.in), its e-commerce marketplace for automotive spare parts. The platform operates under Zparex Digisolutions Private Limited, which is a step-down subsidiary of PVSL's wholly owned subsidiary, Popular Mega Motors (India) Private Limited.
Platform Description and Features
Yanik is designed primarily as a B2B marketplace that connects automotive parts suppliers with customers including spare-parts dealers and independent garages. The platform enables customers to discover and procure products through a unified digital interface. Yanik currently offers access to 13,000+ verified automotive parts across major categories including:
- Engine components
- Brake systems
- Suspension
- Transmission
- Gearboxes
- Electrical parts
- Body and interior components
The platform provides customers with a convenient digital interface for sourcing products for vehicle maintenance, repair and performance requirements.
Strategic Rationale
The launch marks an important step in PVSL's strategy to build a stronger digital and retail parts ecosystem by complementing its established physical spare-parts distribution network with a scalable digital channel. PVSL already has an established spare-parts distribution ecosystem serving a diverse customer base. By extending this ecosystem digitally through Yanik, the Company aims to improve product accessibility, widen customer reach and build a more scalable aftermarket business across its network.
Management Commentary
Mr. Naveen Philip, Managing Director, commented: "The commencement of full-scale operations at Yanik marks an important milestone in our strategy of building a comprehensive aftermarket ecosystem. Popular Vehicles has developed a sizeable physical spare-parts distribution network over the years, and Yanik enables us to extend these capabilities digitally and make spare parts more accessible to a wider customer base. We believe the combination of our OEM relationships, distribution capabilities and digital platform can create a scalable and recurring revenue opportunity over the long term."