Press Release Overview
On August 4, 2026, Rakhi Bazaar, a leading online platform for Raksha Bandhan gifts, issued a trend report based on responses from more than 1,000 online users. The report highlights a 65 percent increase in demand for technology‑related gifts, wellness hampers and personalized Rakhi hampers compared with the previous festive season.
Consumer Preferences
The study finds that millennials and Gen Z shoppers are increasingly relying on AI‑driven recommendations to select gifts that match their siblings' personalities. Popular items include wireless earbuds, smartwatches, Bluetooth speakers, grooming gadgets, customised mugs, engraved accessories, premium chocolate hampers and personalised gift boxes. Consumers also favour personalised handwritten notes, wellness essentials, premium accessories and gourmet treats to enhance the gifting experience.
Product Portfolio Expansion
CEO Deelip Kumar stated that Rakhi Bazaar has expanded its catalogue to feature designer rakhis, kids' rakhis, Evil Eye rakhis, spiritual rakhis and a range of personalised gifting options. The platform now bundles multiple products into single festive packages, combining traditional rakhis with modern lifestyle items to create contemporary gifting solutions.
Market Reach
Rakhi Bazaar offers free worldwide shipping, enabling customers to send Rakhi gifts from India to the United States and other global destinations. The company emphasizes a data‑driven approach to product selection, moving away from word‑of‑mouth marketing.