Strategic Initiative

Recode Studios Limited has entered the quick-commerce segment through Nykaa's 60-minute delivery service, Nykaa Now. This partnership makes the company's beauty and personal care portfolio accessible to consumers across the top seven cities in India.

Additional Distribution Channel

The company is also live on Nykaa Superstore, Nykaa's B2B platform, which is expected to strengthen distribution reach across Tier 2 and Tier 3 cities by connecting with regional retailers.

Operational Details

The quick-commerce initiative:

  • Does not require any additional spending or investment from the company
  • Utilizes existing supply chain and fulfilment network established with Nykaa
  • Enables expansion without incremental logistics or infrastructure investment
  • Provides additional high-frequency consumer touchpoint
  • Leverages Nykaa's established digital retail and fulfilment ecosystem

Management Commentary

Dheeraj Bansal, Chairman & Managing Director, commented:

  • Focus on building wider and more diversified omnichannel distribution network
  • Expansion includes B2B distribution, modern trade, premium kiosks and quick commerce
  • Partnerships allow leveraging established infrastructure without incremental investment
  • Targeting revenue growth of around 50% in FY27 and beyond
  • Strategy emphasizes disciplined execution, wider market access, and capital-efficient omnichannel model

Business Context

Recode Studios is a fast-growing Indian beauty and personal care brand with:

  • Over 350 SKUs across cosmetics, skincare and personal care categories
  • Asset-light business model focusing on branding, marketing and distribution
  • Strong omnichannel presence through retail network, e-commerce platforms and distribution channels
  • Positioned in affordable premium products segment

Geographic Coverage

  • Nykaa Now: Top seven cities (metros and major urban markets)
  • Nykaa Superstore: Tier 2 and Tier 3 cities expansion

Financial Impact

No additional spending or investment required for quick-commerce entry. Existing arrangements and infrastructure will be utilized.