Regulatory Disclosure Context

AceVector Limited submitted a communication to the National Stock Exchange of India Ltd. (Symbol: UNIECOM) and BSE Limited (Scrip Code: 544227) on October 12, 2026, under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The communication enclosed a press release titled "Snapdeal's Swagotsav Sale Sees 59% Growth in Fashion Units as Festive Demand Surges" for reference and records, explicitly stating it is not a disclosure requirement under Regulation 30.

Swagotsav Sale Performance Metrics

The Snapdeal Swagotsav Sale, which began on October 4, 2026, showed strong performance compared to the same period last year:

  • Fashion unit sales grew by 59% year-over-year
  • Number of fashion customers increased by 63% year-over-year
  • Prepaid orders doubled during the sale period
  • 82% of total orders came from outside metropolitan areas

Product Category Performance

Women's Western wear (including co-ord sets, t-shirts, jeans, and night suits) and women's salwar suits both recorded a doubling of sales during the measured period.

Demographic Trends

Gen Z shoppers led the customer growth in fashion categories, demonstrating strong demand for both contemporary Western wear and traditional ethnic wear for festive occasions.

Seller Performance and Geographic Distribution

Active transacting sellers in the fashion category increased by 94% year-over-year. New sellers from smaller cities recorded triple-digit growth, with significant contributions from cities including Bhilwara, Meerut, Hosur, Kota, Amroha, Alwar, and Solapur.

Business Initiatives

Snapdeal implemented Project Gati, a 45-day acceleration program designed to help first-time sellers prepare for festive demand through training, AI upgradation, free advertising credits, analytics sharing, and shorter working capital cycles.

Management Commentary

Achint Setia, CEO of Snapdeal, commented: "Gen Z is increasingly buying looks, rather than simply buying clothes for their functional value. From Western wear to ethnicwear and accessories, shoppers are exploring styles that reflect their personality and the occasion. We have organised Swagotsav around this shift, bringing together affordable, trend-led choices that help consumers create their festive looks without stretching their budgets."

Company Background

Snapdeal is described as India's leading value-fashion marketplace, focusing on affordable, trend-led fashion and lifestyle products for value-conscious shoppers across India, particularly beyond the largest metropolitan markets. The company operates a zero-commission marketplace model.