Key Quantitative Figures

  • E-commerce order volumes grew 31% year-on-year (YoY) during the first week of the festive season
  • Gross Merchandise Value (GMV) increased by 17% YoY
  • Average Order Value (AoV) decreased by 10% YoY
  • Quick commerce platforms recorded 85% order volume growth YoY
  • Online marketplaces grew by 26% in order volumes
  • Brand websites recorded 27% increase in order volumes
  • FMCG products saw over 190% order volume growth
  • Beauty & Personal Care items saw over 69% order volume growth
  • Home Decor witnessed over 22% order volume growth
  • Analysis based on over 33 million order items processed
  • Tier 3 towns accounted for 42% of total orders
  • Tier 2 and Tier 3 cities together accounted for almost two-thirds of total orders
  • 1.5 lakh AI-led automated calls were made through Convertway
  • 30% improvement in delivery times achieved through Shipway

Dates and Periods

  • Analysis period: October 7-13, 2026 (first week of Diwali festive season sales)
  • Comparison period: September 22-28, 2025
  • Disclosure date: October 14, 2026

Platforms and Services Mentioned

  • Uniware: Order processing platform that handled the transaction analysis
  • Convertway: Marketing automation platform that made AI-powered customer engagement calls
  • Shipway: Logistics management platform that improved delivery times
  • ShipSense: AI-powered logistics engine for automated courier partner selection

Geographic Distribution

Tier 3 towns led festive sales with 42% order share, while Tier 2 and Tier 3 cities together accounted for almost two-thirds of the total orders during the sale period.

Company Background

Unicommerce eSolutions Limited is an AI-first e-commerce enablement Software-as-a-Service platform that provides end-to-end management of e-commerce operations. The company serves 8,000+ clients in India, Southeast Asia, and the Middle East, including marquee clients such as FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Cello, Healthkart, boAt, Portronics, TMRW, Mensa, and Landmark Group. The company is ISO 27001 and ISO 27701 certified and listed on NSE and BSE.