Unicommerce eSolutions Limited has submitted a regulatory filing pursuant to Regulation 30 of SEBI Listing Regulations, enclosing a press release titled "Kenstar partners with Unicommerce to power ecommerce growth". The company specifies that this submission is for reference and records only and not a disclosure under Regulation 30 requirements.
The press release announces that Kenstar, one of India's leading home appliance brands, has partnered with Unicommerce, India's leading AI-powered e-commerce enablement platform, to strengthen the technology backbone supporting its growing e-commerce business.
Partnership Details
Kenstar is expanding its presence across digital commerce channels while deepening its reach in Bharat through a growing portfolio of innovative, energy-efficient home appliances. The company currently serves customers through:
- Leading e-commerce and quick commerce platforms
- Its own brand website
- 30,000+ retail touchpoints/dealers
- Modern trade and regional retail outlets
- 18+ warehouses and fulfilment centres across India
Technology Implementation
Kenstar has adopted Unicommerce's flagship platform, Uniware, deploying its Order Management System (OMS) and Warehouse Management System (WMS) to streamline e-commerce operations. The implementation will enable:
- Management of orders across multiple sales channels through a single platform
- Real-time inventory visibility
- Improved warehouse efficiency
- Faster order processing
- Better stock utilisation
- More efficient fulfilment
Business Context
Kenstar has been operating in India for 30 years across categories including air coolers, water heaters, small home appliances, and washing machines. The partnership with Unicommerce aims to build a scalable operational foundation to support higher order volumes, improve inventory utilisation, and deliver a consistent customer experience.
Executive Commentary
Sunil Jain, CEO of Kenstar, stated: "At Kenstar, we are focused on making everyday life easier for consumers through innovative and reliable products. As we continue to expand our online presence and deepen our reach across India, it is equally important to build a technology foundation that can scale with the business. By partnering with Unicommerce, we aim to strengthen inventory visibility, improve fulfilment efficiency, and deliver a seamless shopping experience regardless of where customers choose to shop."
Kapil Makhija, MD & CEO of Unicommerce, commented: "Kenstar has built a strong legacy in the Indian home appliances market by consistently evolving with changing consumer needs. As the brand accelerates its D2C growth, technology will play a critical role in ensuring that operational excellence keeps pace with business expansion. We are delighted to partner with Kenstar and provide the digital infrastructure that enables scalable growth."
Financial Impact
Financial impact not quantified in the disclosure.