Financial Performance Highlights

H1 FY27 Consolidated Results

  • Revenue: ₹285.5 crore, representing 17% year-on-year growth
  • Adjusted EBITDA Loss: ₹26.9 crore
  • Revenue Growth Drivers: Supported by growth across both Snapdeal and Unicommerce businesses
  • Festive Season Impact: Shift in festive season timing concentrated buying in Q3 FY27 compared to Q2 FY26 last year

Segment Performance H1 FY27

Snapdeal:

  • Revenue: ₹164.4 crore, 15% year-on-year growth
  • Net Merchandise Value (NMV) Fashion: ₹407.6 crore, 31% year-on-year growth
  • Fashion share of total NMV: 68.4% (increased from 57.1%)

Unicommerce:

  • Revenue: ₹110.4 crore, 15% year-on-year growth (from ₹96.3 crore in H1 FY26)

Operational Metrics and Performance Drivers

Snapdeal Operational Highlights

  • Fashion Listings: 95 lakh listings, 91% year-on-year growth (from 50 lakhs in H1 FY26)
  • Annual Transacting Customers: 130.8 lakhs, 12% increase
  • App-Delivered Units: 133.6 lakhs, 23% year-on-year growth
  • App Share of Delivered Units: 89% (increased from 84% in H1 FY26)
  • Overall Delivered Units: 150.5 lakhs, 16% growth
  • New Customer Demographics: 65% of new customers added in H1 FY27 were GenZ (aged 28 and below)
  • AI Influence: AI capabilities influence 81.7% of orders on the platform
  • Customer Browsing Behavior: Customers browse approximately 20 products on average per app order

Unicommerce Operational Highlights

  • Q2 FY27 Enterprise Client Additions: 121 new clients (compared with 103 in Q2 FY26)
  • New Client Wins: United Colors of Benetton, Furlenco, Nish Hair
  • Product Adoption: UniReco and UniCapture used by more than 150 clients during Q2 FY27
  • Platform Synergies: 20-25% of Shipway's volumes originate from Uniware clients

Strategic Initiatives and Product Launches

Snapdeal AI Solutions Suite Launch

Snapdeal launched a comprehensive suite of AI-led solutions including:

  • StyleMatch AI
  • Snap&Shop
  • Conversational Search
  • PinPoint AI
  • Retina AI
  • Siya AI
  • SnapList AI

These tools span fashion discovery, personalized recommendations, conversational and visual search, customer support, delivery optimization, seller enablement, and creator performance monitoring.

Unicommerce Product Innovation

  • DNA Launch: AI extension to Uniware designed to identify operational signals and anomalies, support faster decision-making, and enable automated corrective actions
  • Product Performance: Uniware and Shipway sustained double-digit revenue growth in H1 FY27

Creator Ecosystem Development

  • SlayClan Creator Network: Brings fashion trends to life through relatable, regional and micro-occasion-led content
  • Social Media Reach: More than 15 crore monthly video views and 1.1 crore followers across social media handles
  • YouTube Shopping Partnership: Recent partnership to translate social engagement into commerce

Business Model and Positioning

Snapdeal Positioning

  • Target Market: Gen Z and young, aspirational consumers seeking trendy, affordable fashion
  • Price Range: Products primarily in ₹300–₹800 range
  • Mission: Democratising Trendy Fashion for a Billion Indians
  • Business Model: Zero-commission model that eliminates commission on sales, giving sellers pricing flexibility

Unicommerce Positioning

  • Market Position: India's largest AI-first e-commerce enablement platform in the transaction-processing layer
  • Client Base: Serves more than 8,500 clients
  • Platform Offerings: Uniware, Shipway, and Convertway help businesses streamline workflows across pre-delivery and post-purchase stages

Cost Structure and Investment Commentary

EBITDA Loss Drivers

  • Higher marketing investments in preparation for the festive season
  • Temporary logistics cost pressures at Snapdeal due to macroeconomic factors
  • Investments in Unicommerce to support long-term growth

Future Investment Outlook

Unicommerce expects the pace of incremental investments to moderate in H2 FY27, supporting improved operating leverage and profitability, as a significant portion of product and capability investments are already underway.

Customer and Market Metrics

  • Snapdeal Fashion Focus: 95 lakh fashion listings with year-on-year listing growth of 91% in H1 FY27
  • Platform Evolution: Expanding fashion assortment while investing in AI-led discovery, app adoption, customer acquisition and repeat engagement
  • Value Proposition: Making trend-led shopping more accessible to value-conscious consumers