Overview
Underrated Club, a homegrown Indian streetwear D2C brand, announced that its FY26 revenue crossed the ₹10 crore mark, up from ₹2 crore in FY25, delivering a 400% year‑on‑year increase.
Financial Performance
The company recorded an average order value of ₹2,500 during FY26. Revenue growth was driven by a combination of higher transaction values and increased purchase frequency.
Customer Metrics
Approximately 30% of Underrated Club’s customers returned for additional purchases, indicating strong repeat‑buy behaviour across its product range.
Growth Drivers
Quick commerce accounted for nearly 35% of the FY26 growth, reflecting the brand’s focus on faster delivery and convenience. Among product categories, denim, oversized t‑shirts and cargos emerged as the strongest performers, with premium relaxed and baggy denim styles leading sales.
Geographically, growth was led by Hyderabad, Mumbai, Bengaluru and Pune, demonstrating expanding demand for premium streetwear in both established fashion hubs and emerging urban markets.
Founder Commentary
Founder Abhishek Teri stated, “We started Underrated Club with a simple idea: create products that people genuinely enjoy wearing and can come back to again and again. Achieving 400% year‑on‑year growth and crossing ₹10 crore in revenue is a huge milestone for us, but more than the numbers, it shows that there is a growing community that connects with what we’re building.”
Outlook
The brand plans to strengthen existing product categories, improve accessibility, and broaden its reach while maintaining its emphasis on quality, fit and customer experience.