Ireland DPC Probes Shein Data Transfers

Ireland’s Data Protection Commission opened an inquiry into Shein’s transfer of European users’ data to China.
The probe will assess Shein’s compliance with GDPR obligations for cross‑border data transfers from its Dublin EMEA hub.
DPC Deputy Commissioner Graham Doyle highlighted recent regulatory focus, citing a €530 million TikTok fine for similar violations.
The inquiry is deemed a strategic priority for the commission amid growing EU scrutiny of data flows to China.