Domestic travel in China rose 6.8% and tourism revenue grew 6.6% during the Qing Ming holiday (April 4‑6).
Per‑passenger spending stayed flat YoY, while cross‑border travel volumes jumped 9.1% and retail/catering sales rose 2.4% daily.
Hainan duty‑free offline sales rose 15%, shoppers up 20% and items purchased up 10% YoY, showing strong luxury demand.
Morgan Stanley notes consumption slowdown in March, a cautious consumer outlook and an uneven, bottom‑out‑ting recovery expected through 2026.